YouTube To Launch VOD-Style Movie Rentals On Select Connected TVs

By Megan O'Neill 

Move aside Netflix, iTunes and Amazon.  YouTube will be offering rentals on select Smart TVs and connected devices in select countries before the year’s end.

A press release from YouTube hardware partner TP Vision reports that, “TP Vision plans to introduce YouTube Movie Rentals onto Philips Smart TV’s later this year in select European countries.  Philips Smart TV will be among the first TV platforms to offer access to YouTube’s movie rental service.”

This offering would signify the first time that YouTube movie rentals were made available outside of the YouTube website or Google TV.  Janko Roettgers of GigaOm writes, “YouTube added rentals to its Google TV app earlier this summer, but hasn’t made VOD available on any other TV platform before.  YouTube movie rentals on Google TV have also been limited to the U.S. market.”

Of course, the launch of YouTube Movie Rentals on select Smart TV sets in select European countries is only the very earliest stages of a possible YouTube foray into the world of VOD.  However, if the TP Vision trial with Philips Smart TV goes well, odds are we’ll see the online video giant expanding into territory which is currently run by services like Netflix, iTunes and Amazon.

Megan O’Neill is the resident web video enthusiast here at Social Times.  Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.