YouTube Now Letting Partners Link Directly From Videos To Merchandise

Earlier this week we reported that YouTube has improved ‘shoppable’ video ads, making it easier for brands to sell products through annotations that let viewers click directly on the video to purchase goods. Now YouTube is rolling out this feature to partners in good standing as well. Partner product manager Christian Weitenberner reports on the YouTube Creator blog that verified partners "will be able to link to their merch directly in their videos, including merchandise sold in various online stores."

Earlier this week we reported that YouTube has improved ‘shoppable’ video ads, making it easier for brands to sell products through annotations that let viewers click directly on the video to purchase goods.  Now YouTube is rolling out this feature to partners in good standing as well.  Partner product manager Christian Weitenberner reports on the YouTube Creator blog that verified partners “will be able to link to their merch directly in their videos, including merchandise sold in various online stores.”

If your YouTube account has been approved for this feature, it will work in the same way as the other annotations do, such as those that let users link to subscribe pages, other videos and playlists, and Indiegogo and Kickstarter campaigns

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