YouTube Topples iTunes In The Battle For Online Music Consumption

How do you consume music online?  Do you purchase songs from iTunes?  Download music for free?  Stream music from a mobile app?  According to new research you’re most likely to get your online music fix via YouTube.

New Nielsen research shows that a mere 16% of consumers paid to purchase digital downloads in the last three months.  During that same period of time, nearly 60% of consumers watched music videos on their computers, presumably on sites like YouTube and Vevo.