YouTube Pays Hearst $10M For Content From Cosmo, Marie Claire & Other Popular Magazines
As part of their initiative to add more professional, scheduled programming to the video site, YouTube has been announcing partnerships with production studios, networks and celebrities over the past few months. They are now looking to print publishers to take their content off the page and onto the screen.
As part of their initiative to add more professional, scheduled programming to the video site, YouTube has been announcing partnerships with production studios, networks and celebrities over the past few months. Adweek reports that they are now looking to print publishers to take their content off the page and onto the screen. YouTube has given Hearst $10 million to kickstart production on two new channels, based off of Hearst magazine publications.
The first Hearst channel, Hello Style, will launch this Sunday, April 15.
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