YouTube Offering Creators Contracts for Exclusive Content
While YouTube appears to feel the pressure to retain content creators, the rise of other video-sharing platforms has hardly been a threat.
Despite repeated investments, YouTube appears to be having a tough time hanging on to its talent. As the video market opens up, creators have an ever increasing list of options to choose from. Now, reports indicate YouTube is offering its stars deals in an effort keep them on the network.
YouTube is reportedly offering its top stars bonuses if they agree to sign multi-year contracts for exclusive content. Video is a lucrative market right now for creators if they can leverage their star power, as YouTuber PewDiePie has done in the past.
There have been plenty of rumors about poaching deals, and the latest threat to YouTube’s talent dominance is a startup called Vessel.
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