YouTube Releases Updated Creator Playbook, Complete With Watchtime Tips

Back in the Summer of 2011, YouTube released version one of the YouTube Creator Playbook, a priceless resource for creators that outlined everything you needed to know about how to build a successful YouTube channel. In February of this year, they released an updated version, but a lot has changed on YouTube since February, both in terms of features and YouTube’s own strategy. To meet with these changes, YouTube has just released a brand new updated version of the Creator Playbook.

Back in the Summer of 2011, YouTube released version one of the YouTube Creator Playbook, a priceless resource for creators that outlined everything you needed to know about how to build a successful YouTube channel.  In February of this year, they released an updated version, but a lot has changed on YouTube since February, both in terms of features and YouTube’s own strategy.  To meet with these changes, YouTube has just released a brand new updated version of the Creator Playbook.

The Creator Playbook is available to all at YouTube.com/playbook

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in