YouTube Releases Updated Creator Playbook, Complete With Watchtime Tips

By Megan O'Neill 

Back in the Summer of 2011, YouTube released version one of the YouTube Creator Playbook, a priceless resource for creators that outlined everything you needed to know about how to build a successful YouTube channel.  In February of this year, they released an updated version, but a lot has changed on YouTube since February, both in terms of features and YouTube’s own strategy.  To meet with these changes, YouTube has just released a brand new updated version of the Creator Playbook.

The Creator Playbook is available to all at and covers everything from getting started on YouTube to building a cohesive channel, optimizing your videos for discovery, engaging with the YouTube community and more.  Like we said—it’s a priceless resource.  You get all the tricks, tips and advice, straight from the horse’s mouth.

So what’s new in the latest version of the Creator’s Playbook?  Lauren Vilders, Audience Development Coordinator at YouTube writes on the YouTube Creator blog, “This new version provides fresh tips and strategies to help creators grow their audiences.  It includes brand new sections to address YouTube’s recent focus on watchtime, such as, how to captivate your audience and how to create the best channel experience for your viewers.  The latest edition also highlights new tools like paid promotion, Hangouts on Air, and InVideo programming to help you reach the widest audience possible.”

The new Creator Playbook also introduces a new format.  Previously it was displayed in a Powerpoint-like slideshow.  Now it’s all on the web and you can easily click through to navigate sections.

The new version of the Playbook is currently only available in English, but YouTube will be rolling it out in other languages in the next week.

In addition to rolling out a new version of the Creator Playbook, YouTube has also rebuilt the YouTube Creator Hub, the resource center for YouTube partners and creators that includes the Creator blog, Playbook and information about the YouTube Creator Spaces, including the one the opened this week in LA.

Megan O’Neill is the resident web video expert here at Social Times.  Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.