YouTube CEO Salar Kamangar On Why YouTube Is "Channelizing"

Why has they decided to “channelize”? CEO Salar Kamangar explained in an interview earlier this week at All Things Digital’s D: Dive Into Media conference. Check it out after the jump.

YouTube is taking things in an entirely new direction in 2012, as you’ve probably heard.  They’ve spent somewhere in the vicinity of $100 million to launch 100 new professional content channels over the course of this year, with channels ranging from the Wall Street Journal to action sports, education and entertainment being among the first to launch.  Why has they decided to “channelize”?  CEO Salar Kamangar explained in an interview earlier this week at All Things Digital’s D: Dive Into Media conference.

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