YouTube Teams With Billboard, Nielsen to Bring View Count to ‘Hot’ Charts

By Megan O'Neill 

YouTube has partnered with Billboard and Nielsen to add a new element to their “Hot” charts.  Now the Hot 100 List, Hot Country Songs, Hot R&B/Hip-Hop Songs, R&B Songs, Rap Songs, Hot Latin Songs, Hot Rock Songs and Dance/Electronic Songs lists are going to be factoring in YouTube streaming data when assessing the popularity of an artist, album or song.

AJ Frank, New Business Development at YouTube, writes on the YouTube blog, “This announcement marks a big step in accurately reflecting how music lovers are finding their new favorite songs.  And it builds upon our efforts to share this kind of data with key industry analytical tools like Next Big Sound and BigChampagne, which also help artists succeed both on and offline.”

The effect new formula, which Billboard explains also incorporates “Nielsen’s digital download track sales and physical singles sales; as well as terrestrial radio airplay, on-demand audio streaming, and online radio streaming” is already apparent—thanks to YouTube’s influence, “Harlem Shake” by producer Baauer is debuting at number 1 on both the Hot 100 and Streaming Songs charts this week.

According to Billboard, “‘Shake’ becomes just the 21st song (of 1,023 No. 1s dating to the chart’s 1958 launch) to debut at No. 1 on the Hot 100.  Even more notably, it’s the first song to start at the summit by an artist essentially unknown prior to charting.”

Baauer certainly isn’t the first artist to make the Billboard charts thanks to YouTube—Psy got his own Billboard Cover Story and back in 2010 YouTube sensation Antoine Dodson made the charts with The Gregory Brothers “Bed Intruder Song”—and with this new partnership, he certainly won’t be the last.

Let us know what you think about the new Billboard Hot Charts formula in the comments below!

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Megan O’Neill is the resident web video expert here at Social Times.  Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.