Ads on YouTube Result in Higher Conversion Rates Than Any Other Network
While other studies found that YouTube was weak when it came to social conversions, a new study suggests otherwise.
Earlier this year in a report from Shopify, we learned that YouTube seemed to have a lower conversion rate and a lower average order value than other social networks when it came to social commerce. However, there’s new data suggesting that YouTube may actually be the best social converter out there.
Convertro, a ROI analytics firm, analyzed 500 million clicks and 15 million conversions during the first quarter of 2014. The level of detail in their data collection allowed the company to determine at which point in the sales decision customers were influenced by different social networks, and YouTube seemed to perform best across the board.
“YouTube’s own search volume and preferential positioning on Google’s results help drive large amounts of traffic, of course.
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