Facebook Users’ Reactions to Reactions: ‘Meh’ (Survey)

By David Cohen Comment

ReactionsGlobalLaunchEmoticons

Not surprisingly, a new survey by YouGov found lukewarm support for Facebook’s recently introduced Reactions and continued desire for a dislike button.

YouGov found that 66 percent of respondents to its survey approved of Reactions, while just 14 percent disliked them. However, only 24 percent “strongly approve,” while 42 percent “somewhat approve.”

Facebook users 65 and older were the most likely to disapprove of Reactions, at 22 percent.

YouGovReactionsApproveDisapprove

When given the hypothetical choices of only a like button, the addition of a dislike button and Reactions, only 29 percent opted for Reactions, with YouGov saying 43 percent of respondents (and 48 percent of those under 30) wanted the like and dislike buttons, while 15 percent chose a like button only.

YouGovReactionsVsDislikeButton

Finally, YouGov found that 55 percent of respondents believe Reactions will have no impact on their Facebook experiences, with just 9 percent saying it will be “much better” and 3 percent saying “much worse.”

Readers: What are your thoughts on Reactions?

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