Instagram Tops Snapchat, Vine in Satisfaction, Buzz (Report)

YouGov BrandIndex interviewed 2,100 adults aged 18 through 34 during the first seven months of the year and arrived at Buzz and Satisfaction scores between 100 and -100, with zero representing neutral.

To determine Buzz, respondents were asked, “If you’ve heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?” For Satisfaction, the question was, simply, “Are you a satisfied customer?”

Its findings included:

• Instagram hit its 2015 peaks in both Buzz and Satisfaction in mid-July after bypassing Snapchat and Vine during the late spring.