YouEye Finds 3 Biggest Mistakes Mobile Retailers Make
YouEye research reveals the three biggest mistakes mobile retailers make. Obstructing checkout and invasive pop-ups are just part of the problem.
As the holiday, er shopping, season starts, retailers are thinking about their mobile shopping experiences. YouEye recently released a few findings about how retailers work against themselves.
They concluded that three biggest mistakes mobile retailers make are:
1) Obstructing Checkout: From poorly placed promo-code fields to making customers turn around before finalizing their purchase, YouEye found that many retailers obstruct the checkout process. They write:
Nurture the checkout process and boost conversions by mentioning discount codes at the start.
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