Yfrog Has Estimated Annual Revenues Of $10m. How Do They Make Their Money?
Yfrog is the second-biggest source of uploaded photos on Twitter (and closing in on the number one spot fast). But how are they raking in the cash? By focusing their ad campaigns on their most popular users – celebrities.
“If you look at the hundred users on Twitter that have most followers, they have a lot of followers. And usually they are very very famous. They could be sports superstars, movie stars, whatever. If a person like this posts a picture and a lot of their fans come to look at it, those fans are in a very specific demographic.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in