Yelp Sues Pay-for-Review Sites
Last week in San Francisco district court, Yelp sued Timothy Catron, the apparent owner of the websites AdBlaze and BuyYelpReview, for selling fake reviews for the website, according to court documents.
Last week in San Francisco district court, Yelp sued Timothy Catron for selling fake reviews for the website on the websites AdBlaze and BuyYelpReview, according to court documents.
“Yelp constantly battles the problem of fake reviews online and has developed sophisticated technologies to filter such content, which is harmful to consumers,” the company’s attorneys laid out in the legal filing.
The suit alleges that Catron operated marketplaces first on AdBlaze and then on BuyYelpReview that connected companies seeking fake reviews with individuals using their Yelp accounts to publish such reviews.
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