Yelp Rolls Out On-Site Commerce, for a Fee

Yelp will roll out a "Call to Action" feature that allows merchants to support a single transaction on their Yelp business listing page.

Yelp today introduced a “Call to Action” feature that allows merchants to support a single type of transaction on their business listing page on the website.

“Consumers come to Yelp ready to make a spending decision and they rely on Yelp’s wealth of valuable content to find a local business to fit their needs,” wrote Vivek Patel, the company’s vice president of business products.

A storage business could allow users to reserve a unit directly from Yelp.

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