Yammer and Netsuite Socialize Business Data and Activity

By Kenna McHugh Comment

NetSuite, the leader in cloud computing business management software, and Yammer, the leader in enterprise social networking, announced a new integration between Yammer and NetSuite that allows mission-critical data to be socialized within the enterprise.

The new joint product demonstration showed how activities taking place in a system of record such as NetSuite – finance users generating invoices, product shipments being fulfilled, and sales reps placing orders – can be “socialized” and transmitted as an “activity stream” to Yammer’s enterprise social networking platform.

This integration marks the debut of Yammer Activity Streams, which are intended to aggregate activity stories across a wide variety of enterprise applications. By importing content from NetSuite, Yammer Activity Streams can provide users with an instant snapshot of NetSuite activity inside Yammer, where they can easily share and discuss with colleagues.

The new offering brings together two technology advances. In NetSuite, a new SuiteApp called SuiteSocial allows users to automatically ‘socialize’ business data for use with social networking and collaboration applications. With SuiteSocial, users can follow records of interest in NetSuite, and as important activities and updates occur, SuiteSocial content is automatically generated which may then be syndicated to an external social stream or feed.

The NetSuite SuiteSocial content is integrated into and presented to Yammer users as activity stories in Yammer’s new Activity Streams. Activity Streams are currently displayed as a separate feed in Yammer and in the future the most relevant stories will be elevated into the user’s primary feed.

“Yammer is a secure social layer that can make all enterprise applications more collaborative and engaging,” said David Sacks, founder and CEO, Yammer. “With the NetSuite integration, we’ll be able to import highly relevant content from NetSuite and drive real-time collaboration around it.”

Yammer Activity Streams are expected to launch in some time during the second quarter followed by the NetSuite integration in early third quarter. The Yammer Activity Stories API are expected to be made available to all third-party developers in the third quarter.

“Yammer and NetSuite share a common vision where systems of record such as NetSuite can communicate through systems of engagement such as Yammer to make enterprise collaboration and communication more efficient,” said Zach Nelson, President and Chief Executive Officer, NetSuite. “The new combination of NetSuite and Yammer is an important advance for NetSuite customers to enable easy communication and collaboration around activity taking place within NetSuite – in a private and social Yammer environment.”