Yahoo/Flurry: Mobile ‘Addicts’ Have Increased Nearly 60 Percent Since 2014

By Kimberlee Morrison Comment

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It’s no secret that use of mobile devices has exploded all over the world in recent years. In fact, mobile has driven an increase of global internet use, a host of mobile apps, as well as mobile-first innovation among social networks. And there isn’t any indication of slowing yet.

Indeed, according to a new report from Yahoo and Flurry, mobile addicts have increased nearly 60 percent since 2014.

Mobile addicts are defined by the report as consumers who open apps 60 times or more per day. To contextualize the size of this group, which grew from 176,000 to 280,000, if the number of mobile addicts were the population of a country, it would be the fourth largest country in the world.

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According to the report, mobile addicts over-index in use of apps in nearly every category. However, there were five categories in which mobile addicts indexed higher than 100 percent of other consumers — meaning this group used the apps twice as much as the average consumer. These categories included: messaging and social, productivity, games, finance and news or magazines.

While messaging and social apps was definitely the dominant category, productivity apps wer the largest contributor in the growth of mobile addicts, the report notes:

Utilities and Productivity app usage was high as well, further validating our assumptions that Mobile Addicts are using their smart device as the sole computing device and conducting every aspect of their lives on that device. Please note that keyboard apps and web browsers are included in that category and have contributed to the fascinating growth in that category’s usage.

The biggest surprise, was the increased use in finance apps, which mobile addicts used two-and-a-half times more than the average consumer. This data definitely points to a shift in consumer habits, even in areas where consumers seemed more resistant.

The report closed with a salient point about how mobile is changing consumer habits:

One thing is clear though, Bank of America’s founders didn’t plan that 111 years after the creation of their bank, half of its consumers will only visit one branch—the one in their pocket.

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