Yahoo to Buy Tumblr for $1.1 Billion, Promises 'Not to Screw it Up"
Yahoo has agreed to buy Tumblr for $1.1 billion. Yahoo said in a press release that they “promise not to screw it up,” explaining that Tumblr will be operated as an independent business and that David Karp, the company’s founder will remain CEO.
Still, the two companies will work together in some ways. Here are some details about how from the press release:
Tumblr can deploy Yahoo!’s personalization technology and search infrastructure to help its users discover creators, bloggers, and content they’ll love.
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