Yahoo! to Beef Up Yahoo! Mail with Xoopit Acquisition

Yahoo! will acquire Xoopit, a start-up that helps people to share content from their in-boxes with social-networking sites, and the company plans to add new photo features to Yahoo! Mail, CNET reported.

Financial terms were not disclosed, but earlier reports estimated the deal’s value at around $20 million, according to CNET.

Yahoo! senior vice president Bryan Lamkin said on a company blog:

With the integration of Xoopit’s platform technology and capabilities, the task of sending photos via email will be as easy as it should be, and sharing photo albums with friends and family members will also be a cinch.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in