Yahoo! Shine EIC: Women Want More 1:1 Conversation Online
–JENNIFER PULLINGER
When it comes to the Web, Brandon Holley knows what women want. As editor-in-chief of Yahoo! Shine, she focuses on building community into content and keeping her audience engaged. Ahead of Holley’s Mediabistro Circus presentation on online communities and content, writer Jennifer Pullinger asked her, “What is the future of blogging?”
“As women increasingly become more prolific bloggers, we are watching the ascendance of the power of peer-to-peer content. Blogging fundamentally offers the funneling of mass communication into a 1:1 conversation, which is what women actively want more of.
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