Yahoo Rolls Out Changes to Ad Units
Yahoo today demonstrated that it is looking to polish its ad units in addition to buying start-ups, launching an interactive billboard module and 'Sponsored Stories'-esque ads in its news feed.
Yahoo today demonstrated that it is looking to polish its ad units in addition to buying start-ups, launching an interactive billboard module and ‘Sponsored Stories’-esque ads in its news feed.
Yahoo announced a large top-of-page ad module, called Billboard, that can support more than one link within it.
“For example, a movie trailer that runs on the Billboard could link to more information about the film and cast, and let you buy tickets directly from the ad. We believe that advertising like this can be fun and engaging for users, while also effective for advertisers,” CEO Marissa Mayer wrote on the company’s blog.
The company is also taking a page from Facebook, bringing Streams text-only ads into its news stream.
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