Yahoo Now Offers Native Ads via BrightRoll Exchange

Yahoo announced Wednesday the availability of programmatic native advertising through BrightRoll Exchange.

Yahoo announced Wednesday the availability of programmatic native advertising through BrightRoll Exchange.

Advertisers using the BrightRoll Exchange for display ads now have access to bid on native mobile inventory through a new application programming interface.

These advertisers can continue to access native inventory on Yahoo premium sites, as well as apps using Yahoo Gemini or through Yahoo Gemini API partners. BrightRoll Exchange partners can access native inventory from third-party app developers who use Yahoo App Publishing, such as Cheetah Mobile, Pinger, WeatherBug, among others.

Tod Sacerdoti, vp of display and video ads at Yahoo, commented on the news in a press release:

The prevalence of native ads has skyrocketed, and advertisers and publishers alike are taking notice of its increasing potential. This

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