Yahoo Live Web Insights: Track your small business on-the-go on iPhone

By Brandy Shaul Comment

Yahoo Small Business has announced the launch of its Live Web Insights app for iPhones, allowing small business owners to keep track of their online businesses and interact with customers in real time, without being in front of a computer. The app allows business owners to track customer activity on the web, including measuring how many customers are likely to make a purchase.

Yahoo Live Web Insights offers tracking for page views, including the ability to see how many customers are currently on the website. The app allows business owners to target users who are likely to buy an item (or those who have items in their digital shopping carts), and allows them to communicate from within the app to answer any questions they might have or give them recommendations for products.

The app’s Insights data shows business owners their best days for generating revenue, the most popular referral sites, shoppers’ locations and more.

“As a small business owner, we know you’re not sitting at your desk all day. You’re wearing many hats, running all over town, and tackling the most urgent tasks. With the new app, no matter where all this may take you, you’ll keep your finger on the pulse of your business,” said Rajat Mukherjee, Head of Ecommerce at Yahoo Small Business.

The Yahoo Live Web Insights app also provides access to Yahoo Commerce Central’s marketing tools, which aim to help business owners find new customers and increase their sales.

Yahoo Live Web Insights is available to download for free on iPhone. Check back soon to follow the app on AppData, our tracking platform for mobile and social apps and developers.