Yahoo Launches Mobile Developer Suite

Yahoo announced its new Mobile Developer Suite today at the company's first Mobile Developer Conference. The platform is designed to help developers understand, measure, advertise, monetize and enhance their apps.

Yahoo announced its new Mobile Developer Suite today at the company’s first Mobile Developer Conference. The platform is designed to help developers understand, measure, advertise, monetize and enhance their apps.

Yahoo’s Mobile Developer Suite has five new products: Flurry Analytics Explorer, Yahoo App Publishing, Yahoo App Marketing, Yahoo Search in Apps, and Flurry Pulse.

These technologies are the combination of efforts from Yahoo, Flurry (which joined Yahoo in August 2014) and BrightRoll (which Yahoo acquired in December).

Prashant Fuloria, Senior Vice President of Advertising Products at Yahoo, explained how the three companies complemented each other:

Flurry has a deep understanding of the mobile developer’s needs and the mobile ecosystem, and Yahoo is a place with an enormous audience across devices and sophisticated technology.

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