Yahoo Homepage Redesign Incorporates Facebook

By David Cohen 

Just last week, Yahoo President and CEO Marissa Mayer announced plans to align the Internet company more closely with Facebook. Wednesday’s introduction of a new Yahoo homepage does just that.

The redesigned homepage will use Facebook Connect to populate its news feed with stories users’ friends have posted on Facebook, as well as news stories based on content their friends have liked and shared.

Users must be signed into their Yahoo accounts and grant permission for Yahoo to connect with the social network.

Bloomberg reported that Yahoo Design Director and former Hewlett-Packard Creative Director Jackie Goldberg oversaw the redesign, which also focused on cleaner lines and emphasis on Yahoo’s official color, purple.

Mayer said in an interview:

We think it’s the right time to bring a more modern paradigm to Yahoo. Overall, it was important to me that the page be dynamic, that it feel very fresh, and that it be very intuitive.

One of the things that people really want to do is share their interests with their friends. We need to have sharing built as a fundamental component.

I think there should be multiple updates per year to any core page or application like this. While this is the first of these updates in 2013, there would be more to come.

Readers: Have you checked out the new Yahoo homepage yet?