Yahoo Changes Could Mean Less Independence for Tumblr
It’s possible that Yahoo might alienate the Tumblr audience with its push for change, or the company will see the fruits of its acquisition in the form of more brands looking to engage with Tumblr users.
When acquisitions take place in the social media world, the new parent companies release statements proclaiming nothing will change. If previous evidence is to be believed, that is very rarely the case. While Tumblr has been part of the Yahoo network for two years, it has largely remained true to its users. However, rumor has it that some staff shuffling between Tumblr and Yahoo could result in changes for Tumblr.
Business Insider reports:
Yahoo is planning a big reorganization that will bring Tumblr more closely into the company, instead of allowing it to be run as a largely independent business unit.
Apparently,
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