Yahoo, Bing, Power Editor, Causes, BranchOut and more on this week’s top 20 non-game Facebook apps growing by MAU

Yahoo! Social Bar again takes the No. 1 spot on our list of top non-game Facebook apps growing by monthly active users this week, adding 1.1 million MAU. Titles on our list gained the most MAU of any non-game apps on the platform, growing from between 280,000 and 1.1 million MAU, based on our AppData tracking service. Top Gainers This Week Name MAU Gain Gain% 1. Yahoo! Social Bar 37,700,000 +1,100,000 + 3% 2. Bing 25,100,000 +1,000,000 + 4% 3. Washington Post Social Reader 4,700,000 +900,000 + 24% 4. Power Editor 869,562 +869,562 N/A 5. Zoosk 14,000,000 +800,000 + 7% 6. Instagram 26,700,000 +700,000 + 3% 7. Scribd 20,800,000 +600,000 + 2% 8. Causes 2,300,000 +600,000 + 35% 9. HTC Sense 6,400,000 +500,000 + 8% 10. BranchOut 2,400,000 +400,000 + 20% 11. Ask.fm 3,100,000 +400,000 + 15% 12. The Fan Machine 1,900,000 +400,000 + 27% 13. Windows Live Mail 378,363 +378,363 N/A 14. Birthday Calendar 2012 ★ 3,200,000 +300,000 + 10% 15. Static HTML Iframe Tab 4,100,000 +300,000 + 8% 16. Static HTML... [Third Tab] 5,100,000 +300,000 + 6% 17. Static HTML: iframe tabs 21,600,000 +300,000 + 0.93% 18. Pedido de contato 6,300,000 +300,000 + 5% 19. Samsung Mobile 19,800,000 +300,000 + 2% 20. Tab Builder: Like 1,100,000 +280,000 + 34% Bing's social sidebar integration came in at No. 2 with an additional million MAU. No. 3 Washington Post Social Reader continues to enjoy a resurgence this month. Facebook's own Power Editor, which is an ad creation tool for advanced advertisers, made an appearance on our this week, which could be related to the Ads API being updated to include new News Feed metrics. Typically Facebook doesn't report figures for its own apps, so the 869,562-user increase was not actually the result of new users. That is likely the total MAU for the tool. Similarly, No. 13 Windows Live Mail, which is a Facebook integration for Microsoft's desktop email client, does not typically report MAU data, so today's spike is an anomaly. No. 5 Zoosk, No. 6 Instagram, No. 7 Scribd, No. 8 Causes and No. 10 BranchOut are likely growing due to their integrations with Facebook Open Graph, which allows structured publishing to Timeline, Ticker and News Feed. All data in this post comes from our traffic tracking service, AppData. Stay tuned for our look at the top weekly gainers by daily active users on Thursday, and the top emerging apps on Friday.

Social Pro Daily

Yahoo, Bing, Power Editor, Causes, BranchOut and more on this week’s top 20 non-game Facebook apps growing by MAU

Brittany Darwell

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Brittany Darwell