Yahoo Announces Product Ads — Bringing Commerce to Search, Content
With the holiday shopping season kicking into full gear, Yahoo announced product ads to take advantage of seasonal changes in shopper behavior.
With the holiday shopping season kicking into full gear, Yahoo announced product ads to take advantage of seasonal changes in shopper behavior. While typical consumers are more brand loyal, holiday shoppers are price driven and faster to purchase. They also spend a lot of time online researching just the right gifts for the friends and family.
Courtney McKlveen, Yahoo’s vp, industry lead retail and travel discussed product ads in a blog post:
Yahoo Product Ads help retailers deliver more relevant ads to shoppers in order to influence and re-engage them at every stage of the purchase funnel. Early
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