Yahoo Acquisition Saved Tumblr From the Brink of Failure

As the social media industry matures, those that find a sustainable business model rise to the top, others fall by the wayside. The future was not looking good for Tumblr -- that is, until Yahoo! acquired the blogging platform in May.

Tumblr CEO David Karp via Wikimedia Commons

As the social media industry matures, those that find a sustainable business model rise to the top, others fall by the wayside. According to a NY Mag Boom Brands  feature, the future was not looking good for Tumblr — that is, until Yahoo! acquired the blogging platform in May.

The article paints a picture of a six year old startup in its sixth year that hadn’t yet figured out how to capitalize on its status as one of the top

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