Yahoo: 79% of Generation X Are Smartphone Users
In a report, Yahoo revealed the ways Gen X users engage with smartphones and consume content on social media, as well as their opinions on ads aimed at their generation.
Yahoo has released a new report analyzing Generation X (Gen X), the segment of the population aged 35-54, which accounts for more than 81 million people in the United States (Gen Xers). The report called Gen X the most influential generation in America, as it reportedly has the most spending power of any generation, and accounts for 31 percent of the country’s total income dollars.
In its report, Yahoo revealed the ways these users engage with smartphones and consume content on social media, as well as their opinions on ads aimed at their generation.
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