xAd doubles revenue in 2013, announces global expansion for 2014

Mobile-location ad platform xAd ended 2013 on a high note, more than doubling its revenue, and ending the year with a $65 million run rate. The company remained profitable even while expanding its staff count by 75 percent, and also increased its client base by more than 300 percent last year.

xAd focuses on innovation in mobile advertising, and allows developers and advertisers to track in-store visitations after users see mobile ads, among other tools. Its targeting tools allow developers to target groups of users based on specific factors, including their past usage behaviors, which them allows developers to re-target them to increase engagement and potential spending.

xAd expanded globally in 2013, offering its platform to companies in both the UK and India.