World Wrestling Entertainment is gearing up for its WrestleMania 29 pay-per-view event Sunday, and social media management system HootSuite is entering the ring with The Rock and John Cena by launching the WWE WrestleMania 29 Social Media Command Center.
The WWE WrestleMania 29 Social Media Command Center will monitor the Facebook likes and people talking about this tallies for The Rock and Cena, as well as displaying their most recent tweets, total Twitter mentions, and Twitter sentiment.
WWE also debuted a new Facebook game, Superfan Showdown, which pits WWE fans around the world against each other in trivia challenges, polls, puzzles, and other activities, giving them the chance to climb the global leader board and earn “WWE Cash” for exclusive virtual goods.
The WWE truly exemplifies what it means to be a social business. The HootSuite WWE WrestleMania 29 Social Media Command Center is a prime example of how, by listening to its fans, the WWE has created engaging social campaigns and products that are widely-used and praised. Other sports, media, and entertainment organizations should take note.
Readers: Would you like to see similar social media command centers for big sports and entertainment events?