Wrapp Wraps $15M Funding Round

A series-B funding round totaling $15 million? That’s a Wrapp for the social gift card provider, which announced the closing of the funding round Thursday.

A series-B funding round totaling $15 million? That’s a Wrapp for the social gift card provider, which announced the closing of the funding round Thursday.

Existing investors Greylock Partners, Atomico, and Creandum participated in the funding round, along with newcomers American Express, Qualcomm Ventures, and SEB Private Equity.

Wrapp said the funds will go toward expansion, including staffing its U.S. operations in San Francisco.

Here’s how Wrapp works: Users who have installed the iPhone or Android application or accessed the Wrapp website receive reminders about their Facebook friends’ birthdays (although gift cards can be sent for any occasion).

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