Angry Birds is one of the world’s favorite mobile games with their most recent release, Angry Birds Space, garnering a whopping 10 million downloads in less than three days. People wear Angry Birds costumes, dream of Angry Birds theme parks, eat Angry Birds pizzas, and even shop in Angry Birds stores. Soon, fans will be able to watch an Angry Birds web series as well.
Rovio has announced that they will be launching a 52-episode, weekly Angry Birds web series this fall. Nick Dorra, head of animation at Rovio, said at the MIPTV conference in Cannes, “Angry Birds is not just about the gameplay, and will be in the future less and less about the slingshot, actually, and more and more about the characters.” Dorra says, “We’re going to roll it out on all possible devices. We’re looking at building a video app for that, and we’re also looking at partnerships and so on… We want to be on all screens.”
Though still primarily known for their mobile game, Angry Birds is far from new to the online video scene. The Rovio Entertainment YouTube channel has over 452 million views thanks to popular Angry Birds videos. Some of the most popular Angry Birds videos include a sweet cinematic trailer, a short about Mighty Eagle, and a holiday video called ‘Season’s Greedings!’
The tens of millions of views on these videos indicate that the Angry Birds series, when it launches this fall, will be a huge success. Will you watch? Or will you be too busy with slingshots on your mobile?
Megan O’Neill is the resident web video enthusiast here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.