Worldwide Facebook Mobile Usage Up 300% in Last 12 Months

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Today at the Nokia World conference in Stuttgart, Facebook’s Director of Mobile, Henri Moissinac, announced that Facebook’s worldwide mobile audience just crossed 65 million active users. To put that in perspective, that’s nearly 25% of all of Facebook’s total worldwide reach – and four times as many people using Facebook Mobile than this time last year.


While Facebook won’t break down mobile usage by country currently, we believe that Facebook’s mobile growth is largely tracking with Facebook’s overall international growth. In the last 12 months, over 70% of Facebook’s new users have come from outside the United States, with much of that growth coming in Europe and South America.

With this morning’s announcement of Facebook Connect for Mobile Web, we expect to see Facebook’s reach and engagement continue to increase as more Connect-enabled applications spread around the world. Earlier this year, Facebook COO Sheryl Sandberg said that Facebook’s mobile users were on average “50% more active” than the general Facebook population.

Today, Facebook operates multiple mobile services worldwide:

In addition, Facebook applications are available for phones from INQ, HTC, LG Electronics, Motorola, Palm, RIM, Samsung and Sony Ericsson, the T-Mobile Sidekick, and phones powered by Microsoft’s Windows Mobile.