WORLD CUP: Most-Talked-About Sporting Event In Facebook History, 350M Users, 3B Interactions

With 2014 FIFA World Cup Brazil in the history books, the Facebook Data Science Team reported that 350 million Facebook users generated 3 billion interactions (posts, likes, and comments) during the tournament, which ran from June 12 through Sunday (July 13), making it the most-talked-about sporting event in the social network’s history.

2014FIFAWorldCupBrasil650With 2014 FIFA World Cup Brazil in the history books, the Facebook Data Science Team reported that 350 million Facebook users generated 3 billion interactions (posts, likes, and comments) during the tournament, which ran from June 12 through Sunday (July 13), making it the most-talked-about sporting event in the social network’s history.

The five most social matches in this year’s World Cup were:

  1. Germany 1, Argentina 0, in the tournament’s final match, which resulted in 280 million interactions from 88 million users.
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