WORLD CUP: Where are Team USA’s Facebook fans?

  • SHARES

By Justin Lafferty Comments

USWorldCupFan

America is going crazy for soccer during the 2014 World Cup. Facebook is making a big push to bring the conversation onto their platform, and one way that fans all over the world are showing their support for their country is by following the official team on Facebook.

We’ve learned that Mexico has the largest Facebook following, but U.S. Soccer is no slouch, with 1.4 million likes.

Where are those fans, though? Gigya, a Facebook Preferred Marketing Developer, used its Consumer Insights product to find out.

Gigya’s Director of Marketing Communications, Victor White, explained the methodology behind the graph:

The data reveals a disproportionate percentage of the team’s fans reside on the West Coast. While one might expect California, as the country’s most populous state, to have the highest percentage of fans, other states on the West Coast also demonstrate a very large percentage of pride for Team USA. For example, Washington, the 13th most populous state in the country, ranks ahead of every other state with the exception of California, making up nearly 9% of all fans of the national team. Additionally, Oregon, only the 27th most populous state, comes in 11th place with nearly 4% of fans. Notably, parts of the East Coast also show a relatively high percentage of fans, while states in the middle of the country comprise a very small percentage of the Team USA fan base.

Gigya_World Cup Infographic (1)Top image courtesy of U.S. Soccer’s Facebook page.