WORLD CUP: Facebook Offers Advice To Marketers On Targeting 48.9M U.S. Soccer Fans

Don’t tell Facebook users that soccer isn’t popular in the U.S.: The social network revealed in a post on the Facebook for Business page that approximately 500 million of its 1.28 billion monthly active users are fans of the beautiful game, with 48.9 million of those in the U.S., second only to the host country of 2014 FIFA World Cup Brazil.

FBUSSoccerFans650Don’t tell Facebook users that soccer isn’t popular in the U.S.: The social network revealed in a post on the Facebook for Business page that approximately 500 million of its 1.28 billion monthly active users are fans of the beautiful game, with 48.9 million of those in the U.S., second only to the host country of 2014 FIFA World Cup Brazil.

Facebook offered the following statistics about soccer fans in the U.S. in an attempt to prompt marketers to take advantage of the World Cup, which kicks off Thursday, June 12, and wraps with the championship match Sunday, July 13:

  • 35 percent are between the ages of 18 and 24, while 25 percent are between 25 and 34.
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