Six In 10 World Cup Fans Have A Twitter Account [STUDY]

Last week we looked at data that revealed that 55 percent of top World Cup fans – that is, those who plan to watch as many live matches during the tournament as possible – follow brands on social media.

Well, here’s some more good news for digital marketers – 88 percent of these same fans are on Facebook, and 62 percent use Twitter, reports GlobalWebIndex.

Interestingly, part-time fans – those who say they will watch only when they can – and respondents not interested in the World Cup at all are less likely to be active on all social networks.

Here’s