Social Pro Daily

WORLD CUP: Kia Motors Overtakes Nike as Top Sponsor on Facebook, Twitter

Germany edged Argentina to win the soccer portion of 2014 FIFA World Cup Brazil, and according to social marketing and analytics platform Engagor, Kia Motors came from behind to edge Nike in the battle for brand mentions among World Cup sponsors.

DavidCohen
By David Cohen

2014FIFAWorldCupBrasil650Germany edged Argentina to win the soccer portion of 2014 FIFA World Cup Brazil, and according to social marketing and analytics platform Engagor, Kia Motors came from behind to edge Nike in the battle for brand mentions among World Cup sponsors.

Engagor said that during the duration of the tournament, from June 12 through July 13, the World Cup’s sponsors totaled 12.3 mentions on Facebook and Twitter, with 1.3 million of those going to the Korean automaker, and 652,000 to the athletic gear manufacturer.

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DavidCohen

David Cohen

David Cohen is editor of Adweek's Social Pro Daily.

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