WORLD CUP: More Than 58M Facebook Users, 140M Interactions On Day One

More than 58 million Facebook users were responsible for more than 140 million interactions on the first day of 2014 FIFA World Cup Brazil, on which host Brazil defeated Croatia 3-1, and Brazil’s Neymar was the topic of many of those interactions.

2014FIFAWorldCupBrasil650More than 58 million Facebook users were responsible for more than 140 million interactions on the first day of 2014 FIFA World Cup Brazil, on which host Brazil defeated Croatia 3-1, and Brazil’s Neymar was the topic of many of those interactions.

According to the Facebook Data Science Team, the top five social moments during Thursday’s action were:

  1. Neymar scores Brazil’s first goal to tie the match at 1-1.
  2. Neymar gives Brazil a 2-1 lead on a penalty kick following a controversial foul call.
AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in