WORLD CUP: Adobe Social Examines Sentiment On Facebook, Other Social Networks

By David Cohen 

2014FIFAWorldCupBrasil650The latest wrap-up of 2014 FIFA World Cup Brazil comes from Adobe Social, which analyzed some 100 million social mentions and tracked the term “World Cup” in more than 36 languages.

Highlights of the findings by Adobe Social included:

  • Global sentiment in World Cup-related posts was mixed, with 41 percent of buzz about the tournament related to sadness or disgust, while 45 percent referred to joy or admiration.
  • 55 percent of social mentions from Brazil related to terms such as sadness, disgust, anger, or surprise after its blowout loss to Germany in the semifinals.
  • Brazil’s Neymar received the most mentions during the World Cup, more than 22 million.
  • Luis Suárez of Uruguay averaged 2 million mentions per day for several days after biting Giorgio Chiellini of Italy.
  • U.S. Goaltender Tim Howard saw similar results following his heroics in his squad’s loss to Belgium.
  • Germany was geo-tagged in posts from the U.S., U.K., Brazil, and the Netherlands most often, with the U.K. finishing atop that list, at nearly 63 percent.
  • The World Cup-winning goal by Mario Götze of Germany earned him more than 1 million mentions. Germany and second-place Argentina combined for more than 30 million mentions.

Readers: Did any of Adobe Social’s findings surprise you?