Highlights of the findings by Adobe Social included:
- Global sentiment in World Cup-related posts was mixed, with 41 percent of buzz about the tournament related to sadness or disgust, while 45 percent referred to joy or admiration.
- 55 percent of social mentions from Brazil related to terms such as sadness, disgust, anger, or surprise after its blowout loss to Germany in the semifinals.
- Brazil’s Neymar received the most mentions during the World Cup, more than 22 million.
- Luis Suárez of Uruguay averaged 2 million mentions per day for several days after biting Giorgio Chiellini of Italy.
- U.S. Goaltender Tim Howard saw similar results following his heroics in his squad’s loss to Belgium.
- Germany was geo-tagged in posts from the U.S., U.K., Brazil, and the Netherlands most often, with the U.K. finishing atop that list, at nearly 63 percent.
- The World Cup-winning goal by Mario Götze of Germany earned him more than 1 million mentions. Germany and second-place Argentina combined for more than 30 million mentions.
Readers: Did any of Adobe Social’s findings surprise you?