Ampulum: Word of mouth, app store features trump mobile advertising

The information comes from a survey Ampulum ran for three weeks during June 2012. Participants in the survey were recruited from social networks, gaming forums and industry mailing lists.  Ampulum polled the 127 respondents who identified themselves as frequent mobile gamers on how they had discovered their favourite mobile games.

The survey found friends’ word-of-mouth and app store searches and features were the most influential discovery methods and in-game ads were ranked as the least influential discovery method, behind game reviews, discussion forums and even Google searches.