Woozworld brings virtual world for teens to iOS

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By Brandy Shaul Comment

Woozworld, the virtual social network for tweens, is now available as an iOS app, giving users the chance to take their desktop gameplay experience with them wherever they go. The app is targeted at users ages 8-14, and is marketed as a kind of “training wheels” for tweens to learn to better communicate online and develop social skills.

In Woozworld, users create an avatar and can interact with others in real-time chat. Avatars can be customized with new clothing, hairstyles and more, all in an effort to bring a user’s “dream life” to reality in the virtual space. Each user has a wall for sharing status updates and messages with friends, and users can decorate their own rooms as they carve out their own space within the environment.

The role-playing based virtual world launched in early 2010 with 50 virtual spaces. Since then, the world has grown to over 29 million user-created spaces, with gamers spending an average of 1,643 minutes a month on the desktop site. The fully moderated experience doesn’t allow personal content, and never shares a user’s personal identification information.

“As more and more of our young users have mobile devices, we wanted to offer them the same experience, no matter the device they log in from. This move is aligned with our vision to reach out to our audiences wherever they are and move them across multiple platforms so we can further expand our thriving user base,” said Simonetta Lulli, President and CEO of Woozworld.

Woozworld is now available to download for free on iOS, and is currently in development for Android. Check back soon to follow the app on AppData, our tracking service for mobile and social apps and developers.

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