New Tools From Woobox Focus On Facebook Promoted Posts, Website Custom Audiences

By David Cohen 

WooboxPromotedPostsGraphic650Facebook application developer Woobox introduced a suite of ad tools aimed at enabling brands to tap Facebook’s promoted posts, as well as a website custom audiences tool.

Woobox designed its new suite with the aim of encouraging page administrators to combat declining organic reach by using the social network’s promoted posts, and the four tools in the suite are:

  • Promoted Posts and Promoted Offers: Page admins can promote posts and offers directly via the Woobox dashboard, as well as tracking the effectiveness of those efforts via metrics including cost per click and cost per thousand impressions (CPMs). Woobox’s Audience Management capabilities allow page admins to create the perfect audiences for their messages.
  • Audience Management: This ad-targeting tool enables page admins to create, discover, and save the most effective audiences for their content.
  • Ad Triggers: Page admins can set automated triggers for their ad campaigns, set budgets, and establish parameters, and Woobox will automatically execute on those triggers. Several predefined triggers are included, and admins can also view statistics for each trigger they create.
  • Website Remarketing: Page admins can target their content to past website visitors, track pages visited by users, create website custom audiences, and use data for retargeting.

And Woobox’s new website custom audiences tool allows admins to create audiences based on visitors to their sites or on specific pages they visited, and then create posts and offers to target those users. More details are available in this post on the Woobox blog.

Page admins: Do any of Woobox’s new tools sound tempting?