Women Use Social Media to Boost their Influence at the World Economic Forum

By Devon Glenn 

While women make up only 17 percent of the delegates at this week’s World Economic Forum in Davos, Switzerland, they have already contributed more than a third of all social media activity related to the annual meeting.

All social media activity for the event, which runs from January 21 through 27, is being aggregated and visualized in real-time on the WEF Live feed website.

Several female attendees are posting live updates about the event on Twitter, including:

  • Christine Lagarde, Managing Director, IMF, Twitter: @Lagarde
  • Helen Clark, former Prime Minister New Zealand: @HelenClarkUNDP
  • Dalia Ziada, award-winning Egyptian women’s rights advocate: @daliaziada

An analysis of the Twitter data by researchers at KPMG shows that female attendees contributed 784 out of 2,376 tweets on the first day alone, excluding posts from members of the media, who contributed 45 percent of the activity with 1,958 tweets.

“We at KPMG feel that this is a very positive development — one where women are truly embracing a progressive channel of the social media to get their voice heard and heard louder in the conversation,” said KPMG executive Isabelle Allen in a statement. “Surely this is a sign that going forward women will take a bigger place and play a bigger role in the Davos conversations.”

Image by Tatiana Popova.