Women Trust Pinterest More Than Twitter, Prefer Blogs For Purchase Decisions [INFOGRAPHIC]

Trust, of course, is paramount to success for any online platform, and drives people to action, particularly when it comes to e-commerce. Twitter was second behind only Pinterest (81 percent) as the most trusted social network for women, and 31 percent said that they had gone on to buy an item recommended to them through the micro-blogging channel.

Overall, however, blogs outperformed all the social networks when it came to influencing purchases – 61 percent of respondents said they had bought an item after a recommendation from a blog, and 41 percent actively use blogs to find information about new products.