Women Spend 30% More Time on Social Web Than Men

A global report from digital market measurement company comScore, found that social networking sites reach a higher percentage of women than men, with 76% of women visiting a social networking site versus 70% of men. Women spend significantly more time on social networking sites than men, with women averaging 5.5 hours per month compared to men’s four hours, demonstrating the strong engagement that women across the globe share with social sites.

Using May 2010 data, Women on the Web: How Women are Shaping the Internet reported that although women account for 48% of total unique visitors to the social networking category, they consume 57% of pages and account for nearly 57% of total minutes spent on these sites.