Women Dominate Social Media Use -- and Value [Infographic]

Women dominate social media in almost every way -- as users of top sites, consumers of news and generating value for visual networks.

In the search for perfect demographic coverage, marketers often try to segment audiences for maximum efficiency. But by defining too narrowly, companies could easily miss their most loyal, engaged and active users: women.

Indeed, according to an infographic created by Ruby Media Corporation, a digital marketing agency, women outpace men on five of the six top social networks. Ten percent more women use Facebook compared to men, eight percent more women used Tumblr. On Pinterest, there is a massive 25 percent gender difference in favor of women.

The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in