Wizarding World Enters Social Media with Pottermore
As the video continued to roll, Rowling told us she has secrets she’s been “hoarding for years about the world of Harry Potter” and through the interactive capabilities of social media the secrets will be shaped and influenced by the readers.
For the past week, Harry Potter fans heard that J.K. Rowling will be announcing her new innovative idea concerning the latest adventure in the Harry Potter franchise. Owls stood guard at the YouTube website while the clock counted down to the moment the author would make her official announcement, promising us more of the wizarding world of Harry Potter.
Speculations were forming as the hours dwindled down. The Guardian reported Pottermore is a scavenger hunt that begins and ends up in the real world.
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